Samsung Gaming Hub brought cloud gaming natively to Smart TVs for the first time. I set design direction across the core experience, onboarding, and discovery — scoping through QA.

As visual design lead for Samsung TV Plus, I established the platform's design language — type, color, components, and the discovery surfaces now seen by 100M monthly viewers.

I led visual design for the Family Hub 2.0 home screen, turning the fridge display into a flexible canvas families could personalize around their own routines. CES Award, 2017.