Peter Santos is a multidisciplinary designer who ships products from concept to launch that users love and businesses need.
ABOUT ME
I’m a multidisciplinary designer who takes products from concept to launch, designing for both user delight and business goals. I’m hands-on: I like experimenting with new tools and setting a strong visual direction. I do my best work as part of a team.
EXPERIENCE
2020—Now
Design Lead, Samsung Electronics America
2018—2020
Lead Visual Designer, Samsung Electronics America
2014—2018
Senior Visual Designer, Samsung Research America
PHOTO
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SAMSUNG GAMING HUB
Evolving the Visual Language for Gaming Hub 2.0
DESCRIPTION
I led visual design for Samsung Gaming Hub 2.0, giving it an identity distinct from the TV with a new typeface, color and branded surfaces. Richer game details, like controller support and genre, plus clearer focus states and roomier layouts, made games easier to choose, raising click-to-play and conversion.
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SAMSUNG GAMING HUB
Onboarding New Players to Cloud Gaming
DESCRIPTION
For players new to gaming, getting started on Samsung Gaming Hub felt daunting. I designed an onboarding flow that eased them in with platform education, simple controller pairing and personalization, which increased conversion and engagement.
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SAMSUNG TV PLUS
Building An Internal Ad Banner Tool
DESCRIPTION
Design had become the bottleneck for promoting Samsung TV Plus’ growing lineup. I built an internal tool that lets marketing PMs create their own ad banners, so designers only review and polish instead of building each one from scratch.
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SAMSUNG TV PLUS
Extending a Design System for Free TV
DESCRIPTION
As visual design lead for Samsung TV Plus, I worked within the TV’s native design system to build the new components and patterns free TV needed. Today TV Plus is one of the largest free streaming services, with 100M+ monthly viewers.
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SAMSUNG FAMILY HUB 2.0
Personalizing the Family Command Center
DESCRIPTION
What if the fridge was the heart of the home? I redesigned the Samsung Family Hub 2.0 home screen around a flexible widget system, letting families personalize it with photos, recipes, media and more. Received a CES Innovation Award in 2017.