Peter Santos is a multidisciplinary designer with a visual lens, evolving products and shipping new experiences seen by millions.
ABOUT ME
Over a decade in consumer electronics has taken me from smart fridges to free TV to cloud gaming.
Across all of them I’m hands-on: I set the visual direction, build the systems behind it, prototype in motion and code, and see it through.
EXPERIENCE
2020—Now
Design Lead, Samsung Electronics America
2018—2020
Lead Visual Designer, Samsung Electronics America
2014—2018
Senior Visual Designer, Samsung Research America
TL;DR
Design Lead with 10+ yrs experience w/ UX + Visual + Prototyping + Motion.
01 →
SAMSUNG GAMING HUB
Evolving the Visual Language for Gaming Hub 2.0
DESCRIPTION
I led visual design for Samsung Gaming Hub 2.0, giving it an identity distinct from the TV with a new typeface, color and branded surfaces. Richer game details, like controller support and genre, plus clearer focus states and roomier layouts, made games easier to choose, raising click-to-play and conversion.
02 →
SAMSUNG GAMING HUB
Onboarding New Players to Cloud Gaming
DESCRIPTION
For players new to gaming, getting started on Samsung Gaming Hub felt daunting. I designed an onboarding flow that eased them in with platform education, simple controller pairing and personalization, which increased conversion and engagement.
03 →
SAMSUNG TV PLUS
Building An Internal Ad Banner Tool
DESCRIPTION
Design had become the bottleneck for promoting Samsung TV Plus’ growing lineup. I built an internal tool that lets marketing PMs create their own ad banners, so designers only review and polish instead of building each one from scratch.
04 →
SAMSUNG TV PLUS
Extending a Design System for Free TV
DESCRIPTION
As visual design lead for Samsung TV Plus, I worked within the TV’s native design system to build the new components and patterns free TV needed. Today TV Plus is one of the largest free streaming services, with 100M+ monthly viewers.
05 →
SAMSUNG FAMILY HUB 2.0
Personalizing the Family Command Center
DESCRIPTION
What if the fridge was the heart of the home? I redesigned the Samsung Family Hub 2.0 home screen around a flexible widget system, letting families personalize it with photos, recipes, media and more. Received a CES Innovation Award in 2017.