Samsung TV EXTRA

EXTRA is a TV service platform that provides contextual information such as show info, tweets, and sports data based on what the user is watching.

My role on this project was to work with the Visual Display Team in expanding the 2014 EXTRA design to various sports platforms. In 2015, we were tasked with updating and improving the visuals for EXTRA. Based on feedback from user research we were able to produce a more legible, lightweight design that was featured at CES 2016.